Why you shouldn’t be writing a bestselling business book

In my life as a publisher of books to support businesses, I have lost count of the number of times someone has said to me, ‘How do I get my book to be an Amazon bestseller?’ Or ‘How do I get on to the New York Times...

It’s reported that over 95% of people will read reviews before making an online purchase. And that’s never truer than with books.

Reviews provide social proof, reassure readers they’re making the right choice and give vital honest insights and perspectives that haven’t...

There’s no shortage of ways for non-fiction authors to promote and market their book. In fact, there are so many possibilities it can all become a bit mind boggling, raising more questions than answers and making it really tricky to know where to start or what to prioritise.

So, here are...

Publishers love smart, unique and original book ideas. But they’re also looking for something more from a prospective author.

They want you to have a big platform.

And there's a good reason for that. A big platform guarantees bigger sales, so whether you're looking for a publisher or...

Writing and publishing a book for your business is guaranteed to raise your personal and business profile and will help you establish yourself as an expert in your field.

Whilst there are very many weapons in an author’s marketing armoury, used wisely, PR can be an extremely effective way...