A book doesn’t become a business asset by accident. Its impact depends on how clearly it’s positioned, who it’s written for and how intentionally it’s introduced to the world. Thinking strategically from day one ensures your book supports your business, rather than sitting alongside it. Start with the reader, not the idea Strong positioning begins with clarity about who the book is for. The more specific you are about your ideal reader, the more focused and relevant your mess

Book sales are easy to measure, but they’re rarely the full story. For most purpose-led and business authors, the real value of a book lies in the opportunities it creates around it. A book is not just a product. It’s a platform. Speaking and visibility A book gives organisers, hosts and audiences a clear reason to invite you into the room. It signals expertise and gives shape to your ideas, making you an obvious choice for talks, panels, workshops and events. Many authors fi

For many professionals, writing a book is not about selling copies. It’s about influence, credibility and creating meaningful opportunity. A purpose-led book, when positioned well, becomes a strategic business asset that supports your mission long after publication. The value lies in how the book is used, not just that it exists. Authority that’s earned, not claimed A book brings depth and structure to your thinking. It allows you to explore your ideas fully and present them