The Right Book Company Blog

For the right book, you need the right team

publishing Jul 21, 2022

By Paul East

When you come to write your book, you’ll soon discover that there’s a team of other people involved in the process. They’re all going to have something to say about your writing, and they’ll each have strong opinions. But they all have an essential role to...

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My journey to Mastery - by William Buist

author stories publishing Feb 14, 2022

It was about 8:30 pm on 29 August 2018, and most of my nearest and dearest business friends were around the table, having just eaten a wonderful meal in celebration of my 60th Birthday. I stood up and to those friends, I committed to doing more research around my work and, ‘over the next...

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Discover and unlock your Three Companions: courage, compassion and wisdom - by Dr Joan van den Brink

A close friend has lacked confidence most of her life. If she had to speak up in meetings, she would get so anxious that her voice trembled as she spoke. On one occasion she was so fearful that she had a panic attack and had to leave the meeting. Fast forward two years, she is calmer and more...

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Me, my book and how to be a people person - by Lara Cullen

Some people have always known they’d write a book; others have no desire to, or they know with just as much certainty that they never will. And then there’s a middle gang – those who are drawn to the idea but question whether they’ve got it in them.

Until I wrote How to be...

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The truth about book positioning and why you can't ignore it.

marketing publishing Nov 26, 2021
The Right Book Company
The truth about book positioning and why you can't ignore it.
6:48
 

‘Why should I read it?’

Either consciously or subconsciously, this critical question is one that every prospective reader will ask themselves about your book at some point. And if you can’t answer it about the book you want to write, then making your prospective readers spend...

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Why you shouldn't be writing a bestselling business book.

Why you shouldn’t be writing a bestselling business book

In my life as a publisher of books to support businesses, I have lost count of the number of times someone has said to me, ‘How do I get my book to be an Amazon bestseller?’ Or ‘How do I get on to the New York Times...

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Books that mean business - check out our latest titles!

publishing Aug 03, 2021

All of these incredible books are already helping their awesome authors build and promote their brand, business and professional profile. 

Maybe one of these will inspire you to start a book project of your own. If so, why not get in touch with us at The Right Book Company? You can...

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A brief history of audiobooks and 8 reasons why you need one for your book.

audiobooks publishing Jul 30, 2021

Back in 1877, Thomas Edison spoke the words of Mary Had a Little Lamb into his brand-new invention – the phonograph. Little did Edison know that his simple, scratchy, homespun recording of a short nursery rhyme – the world’s first-ever recorded spoken words – would...

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5 ways a book will save your business after Covid

“This hasn’t been a great year for speakers.”

If ever there was an understatement, this was it. I blinked as my prospective author’s gaze slipped down to his coffee cup and then back up to meet mine. I felt his pain. In fact, I rather wished I could reach through the cold...

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Creating the right impression with your book.

publishing Oct 09, 2020

Way back when, I did quite a bit of work with textile artists and designers having started my first publishing company in that niche. During one ‘Publish your Book’ seminar an artist called Carol turned up with a rather sad looking polythene bag, from which she carefully pulled out a...

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