The Right Book Company Blog
Your Must-Do Book Marketing Checklist
There’s no shortage of ways for non-fiction authors to promote and market their book. In fact, there are so many possibilities it can all become a bit mind boggling, raising more questions than answers and making it really tricky to know where to start or what to prioritise.
So, here are...
How to build an author platform from scratch
Publishers love smart, unique and original book ideas. But they’re also looking for something more from a prospective author.
They want you to have a big platform.
And there's a good reason for that. A big platform guarantees bigger sales, so whether you're looking for a publisher or...
Is a book springing forth in you?
In February the pagans celebrate “Imboic”, which seems to have a double meaning – both “ewe’s milk” and “in the belly”, describing a pregnant ewe. I love the idea of the pregnancy of early spring, the hope of better things to come, the anticipation...
Your book, your love story.
Over the years, I’ve talked to many published authors and asked them the question – ‘Why did you want to publish a book?’ I’m fascinated to know what it is that motivates us as human beings to share our knowledge, our expertise, our stories…
There are a lot of...
Re-energise your business with a book.
It’s been a somewhat strange and unsettling year. The world certainly seems to be in a fragile state and, whilst things are beginning to feel more positive, I’ve been hearing some genuine concern from people in the expert industry about what they've already been through and might...
Creating the right impression with your book.
Way back when, I did quite a bit of work with textile artists and designers having started my first publishing company in that niche. During one ‘Publish your Book’ seminar an artist called Carol turned up with a rather sad looking polythene bag, from which she carefully pulled out a...
Which publishing path should you take?
Now you’ve decided a book is going to be a brilliant way for you to grow your brand and extend your reach, suddenly the world of publishing opens up before you and as you ask around your family, friends and peers about the best way to get it done you find yourself faced with a variety...
Become a journalist's dream come true!
Writing and publishing a book for your business is guaranteed to raise your personal and business profile and will help you establish yourself as an expert in your field.
Whilst there are very many weapons in an author’s marketing armoury, used wisely, PR can be an extremely effective way...
