The Right Book Company Blog

Discover and unlock your Three Companions: courage, compassion and wisdom - by Dr Joan van den Brink

A close friend has lacked confidence most of her life. If she had to speak up in meetings, she would get so anxious that her voice trembled as she spoke. On one occasion she was so fearful that she had a panic attack and had to leave the meeting. Fast forward two years, she is calmer and more...

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Me, my book and how to be a people person - by Lara Cullen

Some people have always known they’d write a book; others have no desire to, or they know with just as much certainty that they never will. And then there’s a middle gang – those who are drawn to the idea but question whether they’ve got it in them.

Until I wrote How to be...

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The truth about book positioning and why you can't ignore it.

marketing publishing Nov 26, 2021
The Right Book Company
The truth about book positioning and why you can't ignore it.
6:48
 

‘Why should I read it?’

Either consciously or subconsciously, this critical question is one that every prospective reader will ask themselves about your book at some point. And if you can’t answer it about the book you want to write, then making your prospective readers spend...

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8 smart ways to maintain momentum after your book is published

8 great ways to maintain your marketing momentum.

A lot of effort often goes into promoting a book when it’s first published. And whilst publishers are great at publishing, they’re not always big on marketing and rarely there for the long haul when it comes to promotion.

So, as the...

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Why you shouldn't be writing a bestselling business book.

Why you shouldn’t be writing a bestselling business book

In my life as a publisher of books to support businesses, I have lost count of the number of times someone has said to me, ‘How do I get my book to be an Amazon bestseller?’ Or ‘How do I get on to the New York Times...

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Books that mean business - check out our latest titles!

publishing Aug 03, 2021

All of these incredible books are already helping their awesome authors build and promote their brand, business and professional profile. 

Maybe one of these will inspire you to start a book project of your own. If so, why not get in touch with us at The Right Book Company? You can...

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A brief history of audiobooks and 8 reasons why you need one for your book.

audiobooks publishing Jul 30, 2021

Back in 1877, Thomas Edison spoke the words of Mary Had a Little Lamb into his brand-new invention – the phonograph. Little did Edison know that his simple, scratchy, homespun recording of a short nursery rhyme – the world’s first-ever recorded spoken words – would...

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Why is writing a book so hard? And other FAQs...

skills and motivation Jun 18, 2021

I’m not a seasoned author, but I have written three books. I finished the first one 15 years ago (it remains unpublished); the second was a short e-book about storytelling that I published on Kindle a few years ago; the third is a work in progress. But, in my capacity as a developmental...

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5 ways a book will save your business after Covid

“This hasn’t been a great year for speakers.”

If ever there was an understatement, this was it. I blinked as my prospective author’s gaze slipped down to his coffee cup and then back up to meet mine. I felt his pain. In fact, I rather wished I could reach through the cold...

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Reviews matter! Here's how to get more for your book.

It’s reported that over 95% of people will read reviews before making an online purchase. And that’s never truer than with books.

Reviews provide social proof, reassure readers they’re making the right choice and give vital honest insights and perspectives that haven’t...

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