The Right Book Company Blog

The truth about book positioning and why you can't ignore it.

marketing publishing Nov 26, 2021
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The Right Book Company
The truth about book positioning and why you can't ignore it.
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‘Why should I read it?’

Either consciously or subconsciously, this critical question is one that every prospective reader will ask themselves about your book at some point. And if you can’t answer it about the book you want to write, then making your prospective readers spend...

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8 smart ways to maintain momentum after your book is published

8 great ways to maintain your marketing momentum.

A lot of effort often goes into promoting a book when it’s first published. And whilst publishers are great at publishing, they’re not always big on marketing and rarely there for the long haul when it comes to promotion.

So, as the...

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Why you shouldn't be writing a bestselling business book.

Why you shouldn’t be writing a bestselling business book

In my life as a publisher of books to support businesses, I have lost count of the number of times someone has said to me, ‘How do I get my book to be an Amazon bestseller?’ Or ‘How do I get on to the New York Times...

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Books that mean business - check out our latest titles!

publishing Aug 03, 2021

It's been a busy summer at the Right Book Company. We've been working on a host of exciting new books and our latest, The Unnatural Promoter by Charlie Lawson has just been launched.

All of these incredible books are already helping their awesome authors build and promote...

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A brief history of audiobooks and 8 reasons why you need one for your book.

audiobooks publishing Jul 30, 2021

Back in 1877, Thomas Edison spoke the words of Mary Had a Little Lamb into his brand-new invention – the phonograph. Little did Edison know that his simple, scratchy, homespun recording of a short nursery rhyme – the world’s first-ever recorded spoken words – would...

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Why is writing a book so hard? And other FAQs...

skills and motivation Jun 18, 2021

I’m not a seasoned author, but I have written three books. I finished the first one 15 years ago (it remains unpublished); the second was a short e-book about storytelling that I published on Kindle a few years ago; the third is a work in progress. But, in my capacity as a developmental...

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5 ways a book will save your business after Covid

“This hasn’t been a great year for speakers.”

If ever there was an understatement, this was it. I blinked as my prospective author’s gaze slipped down to his coffee cup and then back up to meet mine. I felt his pain. In fact, I rather wished I could reach through the cold...

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Reviews matter! Here's how to get more for your book.

It’s reported that over 95% of people will read reviews before making an online purchase. And that’s never truer than with books.

Reviews provide social proof, reassure readers they’re making the right choice and give vital honest insights and perspectives that haven’t...

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Your Must-Do Book Marketing Checklist

There’s no shortage of ways for non-fiction authors to promote and market their book. In fact, there are so many possibilities it can all become a bit mind boggling, raising more questions than answers and making it really tricky to know where to start or what to prioritise.

So, here are...

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How to build an author platform from scratch

Publishers love smart, unique and original book ideas. But they’re also looking for something more from a prospective author.

They want you to have a big platform.

And there's a good reason for that. A big platform guarantees bigger sales, so whether you're looking for a publisher or...

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